Benchmarking trip to Mecklenburg Lake District, Germany

Tourism companies from the Kinda Kanal-area are offered a possibility to take part in a study visit and benchmarking trip to Mecklenburg Lake District in Germany.

Who is this for?

For companies offering tourism services in the Kinda Kanal-area, and are interested in serving German tourists.

Equipment rental and activity companies, lake cruise companies, small hotels and accommodation companies, farms,  museums and culture services, restaurants, DMCs and others are welcome to apply.


What is the trip about?

During the benchmarking and study trip you will learn more about the German customers, their mindset, expectations and travel habits + you will experience how tourism services actually work in Germany. Our special focus is cycling tourism and supporting service and marketing infrastructure.

The trip is about learning. We won’t do any marketing/selling of your services during the trip.


When does the trip take place?

Trip will take place on 23-27 September 2019.


What does it cost?

Most of the costs (transport, accommodation, programme, food) are covered by EU-funded Lakesperience project (Interreg Central Baltic). Daily allowances are not covered.

Participating companies are expected to pay 100€ participation fee.


How many companies are taken and how are they selected?

We are taking in a limited number of companies – only 5 from the Kinda Kanal area (1 representative per company). The selection is made based on the information you provide through the application form and the criteria set there.


Who else is coming?

Because Lakesperience project is about international cooperation, the project also takes 15 lake service companies from participating regions of Finland, Estonia and Latvia (5 per region). So it’s going to be lots of fun. All the communications and presentations during the trip are in English.


How to apply?

Apply thru this link. The deadline for the applications is 31.5.2019.

Selection will be made by mid June.


This is how the programme looks like (preliminary):

23.9.2019      Arrival and overnight stay in Berlin

24.9.2019      Benchmarking and learning between project regions (incl. presentations from national visit organisations, German cycling federation and tour operators)

25-26.9.2019 Study visits to local companies in Mecklenburg Lake region

27.9.2019      Travel back home


Your contact at Visit Östergötland/Region Östergötland:

Josefine Schön

Project manager, Lakesperience Project

tel. +46 10 103 04 63